Services
I have over a decade of experience working with a wide range of organizations, from small businesses to government organizations to nonprofits, to build their voice, develop enthusiastic communities of interest, engage with their stakeholders, and refine their public image and content strategies.
No organization is exactly like another. When you work with me, we’ll determine the appropriate mixture of processes and outcomes that you need to meet your goals.
How I Can Help
I help organizations engage their publics, using rigorous, proven methodologies. The nature of this engagement can take different forms, from designing a multi-year strategy for growth to amping up an email marketing campaign, from developing “voice” on social media to creating a comprehensive messaging framework for you to get your message out.
Audits and Analysis
Do you fully understand who your audience is? This is not a simple answer – the primary stakeholders you might think care the most about your messages might not be the most affected. Understanding who is engaged with your organization, and what behaviors you want them to take as a result of your communications, is at the heart of my work. I help organizations know who they are speaking to, who they are persuading, and how to align the two to generate specific, measurable effects. Here are some of my methods:
Strategy Development
Everyone has a plan, but few have a strategy. And in the rush to make organizational plans, the necessity to effectively communicate those plans to your stakeholders can often fall by the wayside. Effective communications strategy is not just specific and measurable, it is also flexible and adaptive. I help organizations make long-term strategies that keep their costs low and create long-term growth. Some of my processes include:
Stakeholder Engagement and Media Relations
Non-profits need to manage their relationship with their donors. Businesses have relationships with customers and suppliers. Everyone needs to manage their relationship with the public – and with the media that cover them. I know how to build and manage those relationships to keep your organization’s relationship glowing and growing.
If you’d like to discuss how I can help you please be in touch!